Course Outcomes for BP803T Semester

 

At the end of semester, Students will able to –

BP803T.1

 To understanding of marketing concepts and techniques and their applications in the pharmaceutical industry.

BP803T.2

To develop knowledge about Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer

BP803T.3

To develop knowledge about Product branding, packaging and labeling decisions, Product management in pharmaceutical industry.

BP803T.4

To develop knowledge direct mail, journals, sampling, retailing, medical exhibition, public relations, online promotional techniques for OTC Products.

BP803T.5

To understand price management in pharmaceutical industry. An overview of DPCO (Drug Price Control Order) and NPPA (National Pharmaceutical Pricing Authority).

CO – PO matrices BP803T (Marketing management)

CO

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

BP803T.1

2

2

3

3

1

1

2

3

2

1

1

BP803T.3

2

2

2

2

2

2

2

2

1

1

2

BP803T.4

2

2

3

3

2

2

2

3

1

1

1

BP803T.5

2

2

2

3

2

2

2

3

—

1

2

BP803T

2

2

3

3

2

2

2

3

1

1

2

*Correlation level 1, 2 or 3 is as mentioned below:

  • Slight (Low) = 1;
  • Moderate (medium) = 2;
  • Substantial (high) = 3

                                                                                                                                                                                                                   Bindu Singh Yadav